Fundations writing paper
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Wednesday, August 26, 2020
navy seals Essay -- essays research papers
SO YOU WANT TO BE A NAVY SEAL? From Sea, Air, and Land, the U.S. Naval force Seal Teams are the most dreaded and regarded commando powers in the U.S military if not the world. The Seal Teams are the most world class and profoundly prepared powers on the essence of the earth. President John F. Kennedy shaped the groups in 1962 as a seagoing partner to the U.S Army Special Forces. Most Seal missions are unreported and obscure to the overall population. The Seals are prepared to work in little units, a couple of men, or a company comprising of at least sixteen men. Not all Seal groups are made for everybody, in reality 80% of the men who endeavor to get one, come up short or will drop out. To turn into a Seal you should have devotion, hardwork, and a ton of duty. The way toward turning into a seal is separated into three distinct stages, Phase 1, Phase 2, and Phase 3. ââ¬Å"The first stage begins with a blast and finishes with a boom,â⬠says Travis Schweizer, a twenty-multi year-old Seal. Stage 1 comprises of a two and three-mile coordinated run, physical preparing, one to two mile sea swims, and a gut consuming deterrent course. These things are a piece of regular enjoyment for these men. Stage 1 goes on for around two months and that is just on the off chance that you don't get set back. The First five weeks the studentââ¬â¢s learn life sparing, tie tying, submerged bunch tying, fundamental medical aid, and surf sections in little inflatable vessels. Alongside this is a 50-yard submerged swim, which must be finished and the understudies are frequently restored when they drop. Likewise all through out the entire a half year of BUD/S (Basic Underwater Demolition School), the Seal Teams experience numerous painful occasions and exercises. One of these being surf torment. This is the place the whole class must swim into the surf zone to their waistline, at that point plunk down with arms connected. Just to tell you the water in Coronado, California never gets over sixty-eight degrees throughout the mid year and fifty-eight degrees throughout the winter. There the men with connected arms will stay there for a considerable length of time at once, soon the virus sucks out the entirety of their body warmth and the entire class is shuddering as one as the waves crash over yonder heads. After this the men will wind up doing long stretches of workout to heat up, just to return neglected water for a couple of more hours. This is an extremely powerful approach to show an expected Seal to intellectually oppose the impacts of hypothermia,... ...o the understudies who are in SEAL preparing, yet have not yet finished each of the 3 stages). The twenty or so men who graduate with harsh faces and solidified bodies, demonstrate little likeness to the wide peered toward kids who showed up on the quarter-deck six and half months sooner to head out on a mind-blowing excursion. The snapshot of reflection and rest is fleeting however. For the present it is set for bounce school, at that point doled out to a Seal group on the East or West Coast. Once on the Seal Team, it turns out to be evident that preparation has quite recently started. Starting now and into the foreseeable future they should demonstrate deserving of wearing the pined for ââ¬Å"Tridentâ⬠Naval Warfare seal. Once at Jump School these decided men will currently begin learning the best possible procedures of leaping out of a totally decent plane. This is known as Post BUD/s preparing. This is a thirty-week course that encourages you all that you have to think a bout war battle, and bouncing techniques.â â â â â à à à à à Though overwhelming and dreary, the awards for difficult work and considering are precious. You leave the military with an entirely different significance of life. To have the option to secure your companions, family, and nation is a respect that anybody ought to have the option to appreciate.
Saturday, August 22, 2020
Investment Decision free essay sample
Tianfu Electronics Ltd is an average sized gadgets maker situated in Chengdu, China. The organization president is Dr. Wang Datong, an alum from Tsinghua University, who established the organization 20 years prior. The organization initially fixed radios and other family apparatuses. Throughout the years, the organization ventured into assembling and is presently a trustworthy maker of different electronic things. Meng Xiaolan, an ongoing MBA move on from Fudan University, has been employed by the companyââ¬â¢s account division. One of the significant income creating things made by Tianfu is an individual computerized colleague (PDA). Tianfu as of now has one PDA model available, and deals have been fantastic. The PDA is an exceptional thing in that it arrives in an assortment of tropical hues and is prearranged to play customary and current music. In any case, similarly as with any electronic thing, innovation changes quickly, and the present PDA has restricted highlights in correlation with more up to date models. Tianfu burned through 1,815,000 yuan (RMB) to build up a model for another PDA that has all the highlights of the current PDA however includes new highlights, for example, phone capacity. We will compose a custom article test on Speculation Decision or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The organization has spent a further 390,000 yuan for a promoting study to decide the normal marketing projections for the new PDA. Tianfu can produce the new PDA for 150 yuan each in factor costs. Fixed expenses for the activity are assessed to run 4. 5 million yuan for each year. The evaluated deals volume is 70,000, 80,000, 100,000, 85,000, and 75,000 for every year for the following five years, separately. The unit cost of the new PDA will be 340 yuan. The vital gear can be bought for 19. 5 million yuan and will be deteriorated on a sevenyear calendar, with the devaluation rates for the initial five years being. It is accepted that the market estimation of the gear in five years will be 3. 3 million yuan. As recently expressed, Tianfu right now fabricates a PDA. Creation of the current model is required to be ended in two years. On the off chance that Tianfu doesn't present the new PDA, deals will be 80,000 joins together and 60,000 units for the following two years, separately. The cost of the current PDA is 280 yuan for every unit, with variable expenses of 120 yuan each and fixed expenses of 1. 8 million yuan for every year. On the off chance that Tianfu introduces the new PDA, deals of the current PDA will fall by 15,000 units for every year, and the cost of the current units should be brought down to 240 yuan each. Net working capital for the PDAs will be 20 percent of deals and will happen with the planning of the incomes for the year; for instance, there is no underlying cost for NWC, however changes in NWC will initially happen in year 1 with the first yearââ¬â¢s deals. Tianfu has a 25 percent corporate expense rate and a 12 percent required return. a. Wang Datong has asked Meng Xiaolan to set up a report and decide the IRR and NPV of the task. What ought to Xiaolan propose for the choice? b. Tianfu has an inactive bit of hardware that can be utilized for the new venture, which, whenever utilized, can decrease the acquisition of essential new gear and its rescue an incentive in five years by 20%. The inert hardware right now has a book estimation of 4. 05 million yuan, and is to be deteriorated to focus in four years in the straight-line technique. The present market estimation of the inactive hardware is 3. 735 million yuan and will have no rescue an incentive in five years. What are the IRR and NPV if the inert gear is utilized? Think about the distinction in your outcomes among (an) and (b) and quickly examine.
Sunday, August 16, 2020
How to Give Instructions a Child With ADHD Can Follow
How to Give Instructions a Child With ADHD Can Follow ADHD Living With ADD/ADHD Print How to Give Instructions That a Child With ADHD Can Follow Tips for better behavior By Keath Low Keath Low, MA, is a therapist and clinical scientist with the Carolina Institute for Developmental Disabilities at the University of North Carolina. She specializes in treatment of ADD/ADHD. Learn about our editorial policy Keath Low Updated on May 14, 2018 ADHD Overview Symptoms Causes Diagnosis Treatment Living With In Children Tetra Images/Getty Images Kids with ADHD respond best to directions that are direct, simple, and clear. This helps to ensure success in following your instructions â" and success leads to a whole raft of positive outcomes. Why Chatty Instructions Dont Work for ADHD Kids Mom is washing dishes in the sink. The water is running and dishes are clinking. Her back is turned as she calls out, âJoe, finish eating your breakfast, and then brush your teeth and grab your backpack. You donât want to be late. Oh, and donât forget to grab your project. Itâs due today and you worked so hard on it. Hold it carefully in your lap when you are on the school bus. You donât want anything to happen to it.â To a child with ADHD, the directions probably sounded more like this: âJoe, finish eating your breakfast...something about the bus...blah, blah, blah.â Then Joe becomes distracted by the sound of the water running in the sink, and it makes him think of swimming, and that makes him think of summertime. He looks forward to swimming and playing Marco Polo at the pool with his brother and friends. He hopes Randall isnât at the pool a lot this summer because Randall is so bossy. That girl in science class is kind of bossy, too. Joe becomes consumed by his own shifting thoughts and isnât even aware of momâs talking. Your childâs distractions and tuning out are not purposeful, though to a parent it can be quite exasperating. With long, drawn-out directions, an ADHD child quickly finds himself in information overload. The important points you are trying to make become difficult to process, especially as he is distracted by his own thoughts or things going on around him. Rather than being able to successfully follow your directions, he misses them altogether. This sets both of you up for frustration, and it sets your child up for failure rather than success. How to Give Clear Directions Your Kid Can Follow Successfully Here are some simple tips for increasing your childs compliance when you give him a direction. You also may want to share these tips with your childâs teacher at school. When giving directions, move closer to your child and get his attention by touching his shoulder or arm and saying his name.Make sure you have eye contact with your child as you give the direction.Give simple, actionable instructions. For example, say âPut your homework folder in your book bag,â rather than Get ready for school.Speak clearly in a firm voice.If you need to provide explanation say it before giving the direction. For example, We have to go to Grandmas right after school today so we arent late for her dinner. If you want to play with toys at Grandmas, pick some out and give them to me now. If you wait and say it after giving your child the direction, he may forget your original command.After giving the direction, wait a few seconds and stay by your child to make sure he maintains his attention on the task. If he complies and properly follows through with your direction, praise him immediately for a job well done. If youre not sure he fully understood the instruction s, ask him to repeat them in his own words.If your child does not comply, give him an IFâ¦THEN statement that specifies your expectations and the consequences for not complying. For example, âIf you donât put the folder in your backpack right now, then you will lose 10 minutes off your computer time.â If your child complies, give him praise. If he does not comply, follow through with the loss of something, like computer time privilege.Be consistent and calm in your approach, and connect with other adults in your childs life to be sure you are all giving the same messages in the same way.
Wednesday, May 13, 2020
Teen Suicide Is it Preventable - 1074 Words
Cindy, Julietteââ¬â¢s mother, walked into the attic and found a sight she was not prepared for. Expecting her daughter to be sitting on the floor doing homework or watching television on the couch, but she was hanging from the wooden rafters; her face as pale as a ghostââ¬â¢s. Juliette was only sixteen years old and her life was now over. Looking back now, Cindy realized that Juliette had been showing signs of depression ever since her sister was tragically killed in an automobile accident. Cindy blames herself because she should have gotten her daughter counseling or some other form of help, but she thought that Juliette was still getting over her sisterââ¬â¢s death. A teen suicide is a tragic incident to happen in anyoneââ¬â¢s life, but most people doâ⬠¦show more contentâ⬠¦Ã¢â¬Å"While teens are taking fewer drugs than they have in years suicide remains a problem so entrenched that it is prompting the medical community to re-evaluate how it identifies and treats suicidal adolescentsâ⬠(Anna Mulrine 1). More than 500 schools are offering depression screenings in the upcoming school year, because eight percent of students in high school attempted suicide last year. School counselors should have special training to know when to recognize students who could possibly be suicidal, but over one third of them cannot identify them. Parents should simply ask their child if they have ever thought of killing their self; it is better to know before and get them help than having to plan their funeral. If they are depressed, there are people who can help them overcome that obstacle in life. Jessica attempted to kill herself when she was thirteen years old. When she recovered she told her coach she just wanted attention, but just before her school graduation, she swallowed enough pills to put her in a coma for three days. When she awoke she decided she would talk with a counselor for the first time. Jessica is now twenty-four and married with two chi ldren. Kelsey, who suffered from depression and suicide for years, swallowed eighteen Tylenol PM Pills one year after her brother ended his life, but she was lucky enough to have survived. â⬠Suicide attempts are not stuntsâ⬠(Douglas Jacobs 1). They canShow MoreRelatedInformative Speech On Teen Suicide989 Words à |à 4 Pages Topic: Teen Suicide Awareness Teenage suicide is preventable, and ways that the society can help prevent are through the media, in schools, and in a Teens home. General Purpose: To bring awareness to my audience on teen suicide Specific Purpose: To inform and persuade my audience to take an active role in teen suicide awareness and prevention. Thesis: Spreading Awareness to teen suicide is a means to answering their silent cry by getting knowledge and donating, After all, knowledge is a veryRead MoreTeen Suicide Essay1679 Words à |à 7 Pagesââ¬Å"Suicide of any kind is an act in which a person takes his or her own life. FACT: Suicide is a prevalent cause of death among Americaââ¬â¢s youth today.Each and every day almost 1000 teenagers think about suicide and about 0.018% of them will be successful in committing it.â⬠It is an ongoing problem that is often described as uncalled for immature and unnecessary. But having a deeper understanding and better knowledge are some key factors for preventing teenage suicide. This ââ¬Å"problemâ⬠most likely startRead Moreâ⬠¢Title: ââ¬Å"Reduce Suicide Attempts By Adolescentsâ⬠. â⬠¢Dates1716 Words à |à 7 Pagesâ⬠¢ Title: ââ¬Å"Reduce Suicide Attempts by Adolescentsâ⬠â⬠¢ Dates of Implementation: January 26, 2017 and March 8-9, 2017 â⬠¢ Healthy People 2020 Topic: Mental Health and Mental Disorders â⬠¢ Healthy People 2020 Objective: MHMD-2: Reduce suicide attempts by adolescents (Healthy People, 2020, n.d.) â⬠¢ My SLEP action plan is designed to educate the students of Boaz High School Health Science Department on the causes, signs and prevention of suicide attempts. I plan to make a pamphlet to hand out to all studentsRead MoreTeen Suicide And Teenage Suicide1371 Words à |à 6 PagesGutierrez Concepcion Gutierrez-Yanez Mrs. Gallos English 3 Honors April 6, 2017 Teen Suicide Brandy Vela, an eighteen-year-old high school student, committed suicide right in front of her family. Due to all the bullying over her weight, and especially in social media, she pulled the trigger and ended her life. It is said that her sister had heard a noisy disturbance and when she went upstairs to her sisterââ¬â¢s room, she found Vela holding a gun pointing at her chest. ââ¬Å"She is just crying and cryingRead MoreBullying and Teen Suicide Essay779 Words à |à 4 Pages Lives are slowly being lost due to suicide and not only is it affecting themselves but also the people who are around them. Suicide is defined as taking of oneââ¬â¢s own life and it is an issue that should be given all attention to. Teen suicide has been talked about in every source of media and it still continues to have a harmful effect in todays generation. In the United States the eighth leading cause of death is suicide, within developing teens, suicide is the third leading cause of their deathsRead MoreConsidering The Causes Behind Increased Teenage Suicide.1536 Words à |à 7 Pages Considering the Causes Behind Increased Teenage Suicide Yesterday, 16-year-old Rachel decided to commit suicide-- an all too common increased trend in America as suicide is the third leading cause of death for 15- to 24-year-olds (ââ¬Å"Teen Suicide Is Preventableâ⬠). Rachel felt like she could not handle her life anymore. Her parents were in the process of getting a divorce, she was being bullied at school, was having trouble succeeding in academics and co-curricular activities, and was recently beenRead MoreHypothesis Teen Suicide875 Words à |à 4 PagesOver a time span of one year, 2003 to 2004, suicide amongst children, especially teens has risen drastically. Contemplating suicide at any age is horrible. When a teenage, who has the ability to make informed decisions and has all the potential in the world, considers committing suicide, this is a tragedy. The tragedy suicide is the third leading cause of death among young people ages 15-24. Suicide is the second leading cause of death among college students. This paper attempts to list theoriesRead MoreEssay about Teen Suicide916 Words à |à 4 Pagesfaced with problems on a daily basis. When they are unable to deal with those daily hassles, serious problems can develop within the teen that can ultimately lead to resulting effects including depression or even suicide. Suicide in teens is one of the most traumatic and problematic issues that we face today in not only adults but many adolescents as well. Today suicide is one of the top causes for death in teenagers, out shadowed only by homicides and accidents. Some of the top ââ¬Å"accidentsâ⬠includeRead MoreShould Students Be Receive A Better Education About Mental Illness?894 Words à |à 4 PagesEvery teenager lost to suicide leaves behind scared and confused loved ones. Despite being a prosperous country, the United States is plagued with a sickness that cannot be as easily cured as chicken pox and is even more difficult for many Americans to understand. When one is ill, they go to the hospi tal, but when one suffers from a mental illness, he or she is often met with scrutiny and shame. Should students be given a better education about mental illness, stigma towards the mentally ill be removedRead MoreTeen Suicide Essay examples1104 Words à |à 5 Pages Suicide is a major problem worldwide, especially for teenagers. Self image plays a big roll in American society today, especially in enabling someone to make a wrong and destructive decision like suicide. Self image and low esteem effect the chances of a teenagers suicide greatly. There are many events that lead up to a young persons suicide, for instance a little problem that seems inescapable which manifests themselves into overwhelming burdens. Detection and prevention are both key for adults
Wednesday, May 6, 2020
Arts Free Essays
One of these checks recently preformed was of a 67 year old patient who presented for a hysterectomy. She ended up with complications and subsequent treatment for these complications, all care was provided by Nightingale Community Hospital. Mistakes were made with this patients care and corrective actions will be taken. We will write a custom essay sample on Arts or any similar topic only for you Order Now It is cases like these we strive to correct, in order to become ââ¬Å"the hospital of choice for patients, employees, physicians, volunteers, and the community. â⬠(Nightingale Community Hospital, p. ) In order to learn and grow from the mistakes made with our tracer patient, we must identify specific mistakes made and develop a corrective action plan to address the improvements we are going to make. According to the information provided by our tracer patientââ¬â¢s worksheet, it was determined the patient presented for ââ¬Å"librarianship hysterectomy that was converted to an open procedure due to excessive bleeding approximately five weeks prior to hospitalizing. â⬠After examining our patientââ¬â¢s worksheet, or fact sheet, a few items throughout their care with us was not up to standards. First mistake found was our tracer patient did not have an admissions assessment thin the 24-hour window, starting with the time of admissions. The tracer patientââ¬â¢s physical was done over 72 hours after admission. Second, the staff reported completing a functional assessment but there was no documentation supporting this claim in her chart. Third, the nurse evaluated the need for an advance directive, found none to be present, and requested the family bring one with them. The family never followed through and did not provide it. Fourth, the nurses did not update the tracer patientââ¬â¢s plan of care since the surgery, and this assessment was done 5 weeks after surgery upon re-admittance. Fifth, a pain assessment is supposed to be done within an hour after pain medications are given. The night before this assessment, the follow up was done over an hour after the pain medication was distributed 4 times. Sixth, the tracer patientââ¬â¢s oxygen tanks were not secured properly and her roomââ¬â¢s air vents were dirty. Seventh, the nurse was not able to explain range order or give a proper range in milliards. Eighth, hand off communication is poor when patient transfers units and or providers. The SD, OR nurse and PACIFIC nurses employed all evaluation tasks properly. As you can see, many steps required for safety were either incomplete or overlooked. In order to bring this tracer patient up to the standards of the Joint commission a corrective action plan needs to be made. For this assessment I am going to concentrate on the issues of medication range orders and communication during the hand off process. Medication range orders are very important because they can prevent over fusing and under dosing. Over dosing has obvious consequences or poisoning and even death, under dosing can lead to the patient Ewing in unnecessary pain. The hand ââ¬â off process is very important and was addressed in prior assessments. This is where most mistakes within a hospital take place. A hand-off can include when a patient goes from one department from another or even when there is Just a shift change. In our previous case, the disorientation or the hand off lead to one of Nightingale Community Hospitalââ¬â¢s patientââ¬â¢s Tina, to be discharged to a parent who did not have custody of her, resulting in a sentinel event. 2. 1 . Nightingale Community Hospital needs to repeat the steps taken to evaluate the racer patient on a wider range of patients. They need to re-evaluate the care of at least 100 patients receiving general anesthesia and inpatient surgery within the last 60 days. This is an important step to take to make sure these mistakes were not made as an isolated incident and more as an over all hospital wide issue. Assuming these mistakes are typical to Nightingale Community Hospital, it should proceed with the following steps. 2. Nightingale Community Hospital will concentrate on two specific failures: medication range orders and communication during hand off process. These areas need to be a priority because they have the greatest consequences. Poor communication leads to almost all patient issues and medication dosage can quickly lead to fatalities. . In regards to hand offs and transferring, the Joint commission requires ââ¬Å"The hospitalââ¬â¢s process for hand-off communication provides for the opportunity for discussion between the giver and receiver of patient information. Note: Such information may include the patientââ¬â¢s condition, care, treatment, medications, services, and any recent or anticipated changes to any of these. Anoint C ommission, 2014, p. 1) As described in the tracer patients information, the hand-off preformed was ââ¬Å"Disjointed hand-off process, inconsistent use of handcuff form. To correct this staff, specifically all nurses and transport staff, will be re-trained how to transfer patients. Executives and unit super visors will collaborate on making a check off list, including such items as patient condition review, care treatment, medications and services (as recommended by the Joint Commission), which the two providers who are handing off the patient will both initial and review. . After the executives and unit supervisors develop the check off lists for all departments, an online training session will be mandatory for all employees. It will followed with a brief in person review of all employees by their unit super visors within 30 days of the implementation and the results will be kept in all employee files. The people responsible for this issues are the nurses and the transport staff. A measure of success is going to be a check off list, which has specific questions both the send off person and the receiving staff will have to fill out. Both of the questionnaires will be filed in the patients chart and their will be a set for each hand off the patient encores throughout the day. The question air protocol will start in two weeks from today. This will go on for one week throughout the entire hospital. Each of the lead super visors for each division or floor will then compile these questionnaires, compile a report for each staff member and review the findings with the staff member within 20 days following the one week assessment. They will discuss what can be improved generally and what the employee needs to specifically irking, if anything. C. Similar actions will be taken for range order re-training. Range orders are ââ¬Å"medications in which the medication does may vary over a prescribed range, depending on the patient status. â⬠(, 2009, p. 2) The important of training for range orders is clear. If over dosed, a patient can be killed, and if under dosed, the patient is in pain. Again, the executives and department super visors will collaborate to create range order guidelines and a re-training program. Rather then having this training be an all staff and employee requirement, range order training ill only be implemented with employees who distribute medications. Training should spread further then physicians and nurses, but also to Urnââ¬â¢s aids and certified nursing staff. It is important for them to have this basic training, even through they are not changing the distribution amounts, but they will be better able to spot a mistake if they have further training. The people responsible for this action are all staff members who distribute the medications. The measurement of success is going to be an audit, done by the nursing lead for the day. The lead will audit all charts for he last two hours of each persons shift. The staff will not be informed of this audit. The lead will look over any medications passed to the patient. Calculate what the text book dosage range is, make sure what was given to the patient was within this range. The lead will have on week from tomorrow to start these audits. They will go on for one 24 hours period throughout the hospital. The leads will have one week to compile the data, and one week following to have the reviews with the staff. During the review and nurse will distribute a pamphlet overgrowing orange order dosing. 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Monday, May 4, 2020
Marketing Plan For Camel Milk Victoria - MyAssignmentHelp
Question: Discuss about theMarketing Plan for Camel Milk Victoria. Answer: Introduction In this paper, the expansion-marketing plan of the dairy farm, Camel Milk Victoria, will be developed in Australia and overseas to increase the market of the company. This plan will cover the coming five-year strategy in which process the company will flourish its business in the new market. Therefore, in this study the marketing plan for the company will be developed to expand their business by considering the well-established rivals in the new country. Company Background Camel Milk Victoria is the dairy farm situated in Victoria, the southwest state of Australia, where the company sells camel milk and various products related to that to the people. According to Cravens and Piercy (2006), this is the first company in Victoria who has the license to sell the camel milk in the city. The main product of this company is the camel milk, which they claimed to sale as fresh with no additives as well as preservatives. Therefore, the milk that they sale is completely pure and natural. Along with this, the company sells a soap, which is made of some special ingredients for the sensitive skin types. In this company, all types of camels are available for sale. They sale female and male camels between the age group of 5-9 months old with halter and rope trained. Moreover, the company is selling and supplying camel milk, various products made from camels milk and camels too. Current Marketing Situation The current market of this company is operating mainly in the southwest part of the country to provide camel milk to the customers. In recent time, the company is doing well in their business, as the product is unique and helpful too. Therefore, the demand in the customers has increased for the camel milk and the camel milk products that can be used in various purposes. The market of this company is spread in the southwest part of country where the customers are mainly very health conscious and know about the usefulness of camels milk. Additionally, it is not only helpful for the health but it can be used to cure some diseases like diabetes, insulin problems, autism, food allergies, skin conditions, cancer and lactose intolerance. Therefore, the demand of the camel milk is increasing day by day among the customers of the country. The increased demand is creating the scope for the company to expand their business in the areas of the country where their stores are not reached still now . The aim of the company is to expand their existing market in the other parts of the country where the customers of this camel milk is increasing. The company is now available in the areas of the country, mostly in the posh areas of the city Victoria, where the customers are aware of the usefulness of the camel milk. In this case, the company has expanded their stores in the areas of New South Wales, South Australia and obviously in Victoria. It has not its store in the areas of Sydney, Melbourne and in the northern part of the country. Therefore, the company is trying to expand their business now in the parts of the country where they have no stores but demand is high. The people of the places from where the company get online orders must be their target customers in this purpose. Therefore, they want to spread their business to the places where they can get these target customers. Market Description The company is recently working in the areas of Australia where the people are more conscious about their health and fitness. Therefore, most of the people in the cities crave for the camel milk that is very helpful for the health. Therefore, the market of this company is now increasing in the places where they can get the customers who need the product of this company regularly. In this market plan, the company is setting a market procedure for next five years in which they can flourish their business to their target market. Benefits and Product Features In the present time, the people are very conscious about their food habits. They always try to eat and drink those healthy things that will be useful for their health. The products that can harm their body and health are avoided in a top priority. The main product of the Camel Milk Victoria is the camel milk and products derived from the milk. Therefore, it can be said that the product is a very healthy drink for the people to include in the regular food habit. Along with this, there are many usefulness of the product in the medical purpose as it helps to cure many diseases. Therefore, if the company will expand their stores in more places of the country, then the people can easily get these benefits from the products of the company. Product Review The main product of the company is camel milk. Along with this, the company sales the products made from the camel milk such as, soap, laundry powder, lip balm, camels etc. The feature and benefits of the products of this company is shown below: Product Features Benefits Camel Milk The camels are fed regularly a mix of fresh grass, cereal hay, Lucerne, and grain. Therefore, the milk collected from these camels are very fresh, no additives and preservatives. It is also safe for human consumption as the milk is pasteurised at the gentlest of heat to kill the bad pathogens if any present. The camel milk possesses substantially higher protein than the other milk. It has the antibacterial properties, which present in the other milk in a very low level. The milk is beneficial for the people as it contains 30% less fat and 40% less lactose than the cow milk. The milk is helpful for the patients who are suffering from the diseases like tuberculosis, cancer, autism, stomach ulcers and some more with improving the immune system. Camel Milk Soap The soap is handmade without any use of machine. Therefore, the usefulness of the camel milk is available in the soap. It is very moisturising without any aroma and suitable for sensitive type of skin. Therefore, using it the customers will not feel any irritation. The soap is made from the camel milk and the moisturising nature of the milk is present in the soap. Therefore, it is beneficial for the skin patients who can use this soap without any irritation and skin disease. Camels The company also offers camels for sale. There are male and female camels between the ages of 5 to 9 months. The camels are also trained in halter and rope. The camel is a very helpful animal for the people if it can be took care in a proper way. Therefore, the people who want to get the camel milk and also want to use the camel in their regular requirement, then they can easily use them for their personal as well as professional purpose. Online Products The company is also offering their products in their website where they are selling the products like camel milk, soap, laundry powder etc. The people who do not get the reach of the stores of this company or do not avail the shop, they can get the products from the online. The delivery will be done in the right time without harming the product. Therefore, this is very beneficial for the customers who cannot get the access of the stores of this company but want to buy the products; they get their required products from the online system. Competitive Review Channels and Logistics Review SWOT Analysis The Camel Milk Victoria has some strength in their products as well as has some drawbacks that have to be overcome by the company to get more profit in future from the business. As the company is trying to expand their business in the new places of the country, therefore, they have to first analyse the strengths and weakness of the organisation to segment their market for presenting their products in the right place on right time. This needs a very in-depth analysis of the recent market situation to implement a new market plan for the future five years to attain the desired profitability in business. Therefore, the strengths, weaknesses, opportunities and threats of the business have to be analysed first. Strengths Weaknesses The company sells camel milk The camel milk products are also sold in online Produce health conscious milk products Fast growing business in Australia One of the most growing economy that is largest producer Maintain the product quality Trained staffs and good management group Only sells camel milk The products are very expensive Weak organised retailing and established cold chain Unavailability of stores in some areas where the demand of the customers is very high Opportunities Threats People turning health conscious Fast growing economy of business Expansion opportunity due to large market Changing lifestyle and increasing preferences for milk and milk products Increasing demand among the patients for which the camel milk is very helpful Product quality Expensive than the cow milk, goat milk Drought and flood and other natural disaster Diseases among the camels Unhygienic practices by the farmers in the camel farm Uncontrolled use of the antibiotics as well as medicines The SWOT analysis is showing that the company has some opportunities to expand their business with using their strengths and avoiding the weakness. This will help them to plan the market strategy for the next five years in which way they will lead their business operations. Strengths The Company has one of the most important strength that it sells camel milk, which is itself a very useful product. Therefore, the company can expand their business based on the product made of camel milk fir the health conscious consumers. Weaknesses As the company only sells the camel milk, therefore they have no opportunity to expand their business in other products than camel milk. Therefore, the product is very expensive. Along with this, the company has a weak organisation chain that prevents them to expand their business. Therefore, to overcome the weaknesses the company has to avoid these problems before developing the expansion-marketing plan. Opportunities The people are changing their life style and tending to get a healthy and fit life. Therefore, they want to take some drink that will be helpful for their health as well as give a nutritious advantage to the immune system. The camel milk is the best that suits the customers requirements and expectations to become healthier. Therefore, in the places where the company has no trace of stores then the customers will get more opportunity to buy the camel milk. It will increase the economy of the company. Threats The Company has the threat from the other dairy farms that sells their product in a low price than camel milk. As it is very expensive then not all type of customers can afford it. Therefore, it has the threats from the other companies that sell the same dairy products of cow milk or goat milk. Therefore, to expand the business the company has to increase the quality of their products as well as the distribution procedures. Objectives and Issues The company has to develop the marketing plan for the next five years. Therefore, they have to determine a set of objectives to attain the desired business expansion. The objectives are In the first two year, the company will focus on the market research to find out the places where they can get their target customers to open new stores there. In the next two years, they will focus on the establishment of the store in the places where they think that they will get the opportunity to sell their products. In the last year, the financial incensement will be getting the focus for the company to get their desired profitability. The company has only the issue in expanding their business is that they have already set their reputation among the customers. Therefore, while expanding they have to take care of their product quality that should not be affected by the expansion policy. Marketing Strategy The marketing strategy for the company to expand the business in the areas of Australia and overseas, the company needs to select their preferred target market in the area. The company is mainly targeting the people who are more health conscious and always eat or drink healthy things for remain fit. Therefore, the main aim of this expansion strategy is to reach their products to the customers who wanted to drink camel milk for being fit. Along with this, the companys aim is to reach the milk to the patients who are suffering from the diseases like diabetes, TB, Cancer, autism etc. Positioning Product Strategy The company will sell their main product camel milk to the customers in the new places. The company is mainly opening new stores in the areas of northern part of Australia where the company has no stores still now. It has been observed by the company authority that the customers are demanding the camel milk and the other product of them to become healthier. Therefore, they are offering the customers, who are their regular customers in the online business, half litre camel milk free in the first purchase from the new store. The products will be provided with proper packaging with the logo of their company that is a photo of camel. The camel milk soap will be also packed in a proper package and it is given a shape of camel to attract the customers. Pricing Strategy The products of Camel Milk Victoria are normally very expensive than the other milk such as, of cow or goat, Therefore, the company will offer a discount in their price level in the first three purchases. In the new stores of the company, when the customers will buy the camel milk and the other products, then they will get a discount in the price of the milk. Generally, the price of 1 Litre packed camel milk in bottle is A$21. There is a special offer for the regular customers of the company. The customers who are the regular consumer of the camel milk and other camel milk products will get a gift hamper with every purchase from any new store. These prices reflect a strategy of attracting desirable channel partners. Distribution Strategy The distribution strategy helps the organisers to understand the process in which way they will sell their products. During the first year, we will add channel partners until we have coverage in all major metropolitan markets and the product is included in the major electronics catalogues and websites. We will also investigate distribution through mobile phone outlets maintained by major phone carriers. Marketing Organisation By integrating all messages in all media, we will reinforce the brand name and the main points of product differentiation. Research about media consumption patterns will help our advertising agency choose appropriate media and timing to reach prospects before and during product introduction. Thereafter, advertising will appear on a pulsing basis to maintain brand awareness and communicate various differentiation messages. The agency will also coordinate public relations efforts to build the Sonic brand and support the differentiation message. To create buzz, we will host a user-generated video contest on our website. To attract, retain and motivate channel partners for a push strategy, we will use trade sales promotions and personal selling. Until the Sonic brand has been established, our communications will encourage purchases through channel partners rather than from our website. Conclusion While concluding the plan, it can be said that the marketing plan for the nest five year of Camel Milk Victoria will be beneficial to attain their organisational objectives. Therefore, the discussion of the marketing strategy can be helpful for the company to plan their next steps in what policy they will increase the market and will reach their target people. 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Saturday, March 28, 2020
The Pressures Of White Expansionism Led The United States Government T
The pressures of white expansionism led the United States Government to find ways to remove the Native Americans from their fertile lands. Spurred by this pressure, and the need to fulfill his campaign promise to open Indian land for settlement, Andrew Jackson pushed through Congress the Removal Act. The Act allowed the government to negotiate treaties with the various Native American tribes, pay them for their lands, relocate them to western lands, and support the tribes for one year after removal. President Jackson, more than anyone else, was responsible for the fate of the five civilized tribes of the southeast. When the state of Georgia annexed the Cherokee Nation's land within Georgia territory against all treaties the Federal Government had with the Cherokee Nation, Jackson support it, even going as far as to ignore the Supreme Court when it ruled the Georgia annexation unconstitutional and the Cherokee Nation as an Independent Domestic Nation. In another era Jackson's actions would have been deemed treasonousand a total abuse of executive power but in the 1830's, the growing population, the need to expand to accomodate this growth and perhaps Congress' reluctance to submit the country to constitutional debate of power led to the removal of the indians.Indian Reaction The leaders of the Cherokee Nation and other tribes knew that fighting the white settlers would gibe the national and state governments an excuse to send in troops and take away land.The Cherokee nation responded with diplomacy. Several chief went to Washington to plead their case, pointing out the legal treaties between the Cherokee Nation and the United States gauranteeing them their land. The removal issue was hotly debated in Congress. Support forth tribes by Henry Clay, Davy Crockett, Daniel Webster and other prominent statesmen feel on deaf ears. The issue was also being fought in the legal system. In Worcester vs.Georgia, Chief Justice John Marshall ruled that the laws of Georgia were invalid in Cherokeeland and that The Cherokee land belongs to the Cherokee. The ruling was not enforced by the Executive branch with President Jackson refusing to do so. Dishearten and divided the Cherokee Nation broke into two factions, for removal or against. John Ross, Cherokee Nation chief, led the larger group against removal while MajorRidge led the smaller group for removal. Major Ridge and his faction sighneda treaty with the United States Government for five million dollars. The government was fullyaware that ridge didn't represent the majority of the Cherokee Nation, but they validated the treaty anyway. With this, the fate of the tribe was sealed. Several of the other civilized tribes were removed ahead of the Cherokees. The Choctaws removal was tragic. The journey west was badly planned and badly carried out. An enormous number of Indians died in their removal. The Cherokee's removal was just as trajicculminating in the death of over four thousand Cherokees in what has come to be known as the trail of tears. Reasons for such a tragic outcome are numerous. Contaminated food and water supplied by government contractors accounted for a large portion of the deathtoll. The government and the contractors were, as always, motivated by economic variables. The cost of the removal was first and foremost on their agenda. Fatigue, poor logistical planning, to outright negligence are also contributing factors. The United States removed the first few thousand Cherokees by boat, but that proved to be so tragic that John Ross convinced the government to allow the tribe to manage the removal themselves and to allow them to make the journey acrossland. This proved not to be the answer as thousands more died of starvation,illness, and the elements as the US Army marched them across the western frontier. The Seminoles fought their removal from their lands by warring with The United States,but to no avail. The Seminoles were the only one of the five civilized tribes to resist American culture. They were fiercely independent. At the outset of the indian removal, the Seminoles split into factions, just like the Cherokees, opposing and favoring removal. They fought against each other and against their evictors, the US Army. Jackson's insistence that the Seminoles live under Creek rule in the west provoked the resistance amoung the Seminoles. Jackson's resistance in allowing the Seminoles to live independently out west precipitated hostilities which led to the Second Seminal War. The Seminoles held their own against the US. Army, mainly due to the fact that they used guerrilla tactics. Even after the majority of the tribe was captured, few were allowed to stay in order
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